Originally published in LinkedIn by Scott E. Pond on January 10, 2015
As designers, one of our main goals-aside from creating the best designs we can-is to acquire clients worthy of our works and worthy of us both as designers and as individuals. Without clients and the perks they bring (money, fame, raving fans, all-access-pass to the Playbunny mansion, and additional exposure), we are just operating in a vacuum, creating projects for a fun hobby and remaining mostly unrecognized and under-appreciated.